When fashion and function collide, the results can be absolutely amazing. It's even more amazing when the result solves a common problem in a clever way. Functional fashion is not a new concept by any means, though.
For example, you may be familiar with the Fitbit: one of many different bracelets you can wear to help set and track personal fitness goals. Although the original design is not the most aesthetically pleasing example of functional fashion, the function is definitely there. Critics claimed that the device's lack of style would deter people from wearing it at all times. The demand for a more stylish wristband prompted a collaboration with Tory Burch to develop a collection of trendy accessories, which was music to the ears of fashion-forward fitness enthusiasts everywhere!
The popularity of the Tory Burch Fitbit wristbands show that the combination of fashion and function can be lifestyle game changers. Even everyday items like elastic hair ties can be turned into a fashion statement. Women everywhere wear a hair tie around their wrist everyday, not to make a fashion statement, but simply because its the most practical place for it if you can't (or don't want to) put your hair up. While common, this habit can slow blood circulation in your wrist and leave an unattractive red mark. Maria Shireen and her husband developed an elegant solution called the "bittersweet bracelet." Initially created for personal use, the concept has gone viral among women so the couple decided to make a business of it!
The bittersweet bracelet is a sleek stainless steel bangle with a narrow groove that holds the elastic in place and prevents those uncomfortable indentations on your wrist. It is the perfect accessory for any outfit, day or night!
Since the bracelets have been a big hit at Cheerful Chic, we have restocked them and want to give one lucky lady a chance to win her own! Enter via the widget below. Ends March 31.